The e-Learninge industry has been rapidly gaining its ground not only in the field of academic education but also of job training and personal work efficiency improvement nowadays. Under this circumstance, the questions on how to evaluate e-Learning products, improve service standards and gain consumer loyalty have been regarded as high priority by S. Korean e-Learninge industry. Korea Education & Research Information Service (KERIS) had promoted Educational Contents Quality Validation System since 1998 before it started renewal of the system due to ever-expanding needs and demands of assuring the high quality of e-Learning, e-products. As a result, e-Learning Quality Assurance System has been set into effect since 2007. However, there are several problems yet to be solved for the system to gain full activation stage. those problems are:

1. Limitations of e-Learninge industry such as small-sized and financially unstable E-contents developers showing too much dependency on the university entrance exam market.

2. Application of the system according to official viewpoints, for evaluation rather than provision of quality management service for corporate needs.

This study will try to trace the reality of applying e-Learning Quality Assurance System since its inception in 2007, and by doing so, derive preconditions, strategies and plans that could revitalize the system. For this purpose, this study is composed of two stages.

At the first stage, an investigation gearing towards two different groups, one being e-Learning contents provider group that makes use of the system and the other e-Learning consumer group that becomes final recipient of the system, was carried out in order to secure the opinions of policy beneficiaries. Through this investigation, the possibility of decreasing awareness and effectiveness on the system, the reality of formatting awareness and satisfaction on the system, were emerged as main debates. To verify those main debates, quantitative analysis was executed so that numerical value could be attained as result. As a consequence, decreased awareness and low satisfaction level were pointed out as hampering factor for the revitalization of the system.

On the other hand, the effectiveness of using the system scored relatively high. Consumer support for the system also derived positive response and integration level was high as well. Considering the result of analysis, it is suffice to say that environment for promoting the system shows positive aspect. However, the low level of motivation factor accompanying the system shows weak interests towards the needs for revitalizing the system. Consequently, the analysis carried out in this stage shows that four specific areas needs to be regarded as top priority for the reformation of the e-Learning Quality Assurance System; improving satisfaction and awareness level, augmenting motivation factor, and empowering the status-quo of the system.

The second stage is to present activation strategy based on the result of the status analysis. First, it is necessary to define the goal for the system. Second, it is also needed to establish which target must be aimed at by which kind of policy concept. Thus, this study provides positioning, in other words, the identity of the service as 'Customer satisfaction guarantee' service. Finally, strategy management area for the revitalization of the e-Learninge Quality Assurance System is divided into four 'P' groups (4P Model/revitalization strategy model)and then each group is given detailed plan for execution.;

1. Product- Product management

2. Price- Price fix strategy

3. Placement- Placement between consumer and provider as brokerage function

4. Promotion- Promotion of strategy